About

OUDAR began without a plan. It started when Zoe, Alice Pasche's sister received a collection of vintage clothing from her father. She organized a small pop-up (Ramdane Bazaar) and asked Alice to create a few pieces for the occasion.

What began as a gesture grew into a quiet presence.
From one pop-up to the next, the designs found their place — naturally.

OUDAR is rooted in this beginning. In shared memory and instinctive creation. The brand name is inspired by Alice's greek roots, as "οὐδέν" (oudén) means "nothing", the void, a total absence, and "ἀρ" (ar) comes from archè (ἀρχή), which means the beginning, the fundamental origin, the founding principle.